Rubber World Industries (RWI), the leading manufacturer of closed-cell rubber insulation ‘Gulf-O-Flex’ in the Gulf and South East Asia, and part of the international business conglomerate, the Shaikhani Group of Companies, has revealed its move to hit double digit growth before the end of 2012. The company is looking to achieve this target through the strategic move of reorganizing its current sales team, which also aims to mark a stronger market presence in the UAE and the rest of the Middle East region. RWI has particularly identified other GCC countries like Qatar, KSA and Oman, where ‘Gulf-O-Flex’ has been approved for use in almost half of the construction projects in these countries—with the numbers expected to rise within the year,
According to RWI, over the last few years, the company has managed to capture a 50 per cent market share of the rubber-based building materials segment, which is reflected across key projects for housing, hospitality, airports, hospitals and other mixed use projects in the Middle East. The move to hit double digit growth involves the implementation of a stronger focus on more projects and the restructuring of the company—which includes the development and improvement of product offerings and further penetration across existing and new markets. To help start off the initiative, RWI has revealed the coming opening of new showrooms in the region, with details of locations and schedules to be announced soon.
“The Middle East region’s construction industry has demonstrated key vibrancy over the last few months. In fact, some projects that were stalled as a result of the recent economic gridlock have now resumed, along with newer projects that have already started, signalling an increased demand for more rubber based construction and building materials,” said Rizwan Shaikhani, Managing Director, RWI. “Looking to become a major player in these ongoing projects, we have implemented the strategic initiative of reorganizing ourselves and coming up with a more aggressive and efficient sales team and also expand by opening new showrooms. The move not only demonstrates our commitment towards marking stronger market presence across the region but has also given us the confidence to aim for double digit growth in 2012.”
RWI revealed their participation in a number of ongoing projects in the Middle East, which includes the Bahrain International Airport, Dubai Air Show and different housing projects in Al Ain and Abu Dhabi, to name a few. The company is also looking to address the call for more ‘green’ based building materials with the development and roll out of eco-friendly building materials that help key in a reduction in energy cost and leaves less of a carbon footprint on the environment. RWI’s diverse product portfolio include rubber insulation, insulation sheets, insulation tubes, aluminum insulation tubes, aluminum insulation sheet, aluminum insulation roll, slitting tubes, colour tubes, foam tapes, PVC tapes and aluminum tapes.
“We take pride in our ability to understand what our clients want in terms of rubber based building materials. Our research and development team have exerted strong commitment in understanding these requirements in order to create rubber building materials that feature efficiency, durability and are eco-friendly. In addition, we remain fully committed in the move to create products that comply with international ‘green’ building standards,” concluded Shaikhani.
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